While many are the loyal customers of this McDonald’s, maybe not all them are aware of who devised McDonald’s. Graham MacDonald of this fast food restaurant was developed by Mac and Dick Macdonald at 1940 when they shifted their hot dog stand out from Monrovia Airport to the 14th and E Street in United States Route 66, San Bernadino, California. Throughout that time, they understood that their burgers were selling like hot cakes. Eight years later, they finally changed their company by making use of the Speedee Service System. The system was supposed to make a lineup of production on hamburgers made before they were ordered. The concept then conquered the business and was completely in contrast to ordinary restaurants.
They created history by cutting nearly half of the opponents. The rapid growth of their business led to them reducing more costs and thus has become the key towards to McDonald’s success. In 1953, Mac and Dick Macdonald decided to create their quick food restaurant into the franchise scheme. They met with Neil Fox and started their first franchise restaurant in Phoenix, Arizona.
Later in 1955, an entrepreneur named Ray Kroc made an arrangement with the two men who invented McDonald’s to open up the McDonald’s Systems Incorporation. His entrance into the company made a great impact into the evolution of both McDonald’s. He open the ninth franchise restaurant in Des Plaines, Illinois and further enhanced the earnings until 1958 the firm achieved the 100 millionth hamburger sold. In 1959, it had been reported that more than 100 franchises are opened.
To expand the work of the fast food restaurant, Kroc then launched their very first billboard advertisement in 1959. The negotiations were not done nicely and Kroc and the Macdonald brothers went separate ways. This news seemed to be unbelievably awful in United States and the Macdonald’s family even wrote about their deal with Kroc and promoted their side of this narrative.
In 1961, McDonald’s Corporation launched a Hamburger University to pioneer the training of franchise owners. This was to maintain the franchisees’ loyalties due to this highly competitive market. The business continued with their business expansion and achieved its 100 billionth hamburger offered in 1963. The organization’s 500th franchise was opened in Toledo, Ohio.